Seller's Guide

Tips from Gipson Group on Selling Your Home

A Message From Jo

You have a choice when hiring an agent or team to help you sell your home. We truly appreciate the opportunity to present our proven approach. 

Regardless of the price of your home, when you hire us as your Realtors, both you—and your home—will be prepared for a successful sale. We love Atlanta and look forward to helping you transition from your current home to your new home. Whether it’s a move that takes you across town or overseas, we have the combined expertise to both facilitate a successful sale and create a wonderful experience.

-Jo Gipson, Associate Broker at Gipson Group ATL

 

Analysis of Your Current Market


What is selling near you and what is not. How does your property compare? What could you expect to sell your home for if you did very little, quite a bit or somewhere in between?

Pre-Listing Inspection


Whether working with a professional inspector or a professional tradesperson, learning about potential challenges before you list your property, makes it possible to avoid these potential issues or be prepared for them.

Recommendations


Repairs & Improvements - are they worth the return on investment? We will look at the options, and provide a cost analysis comparing the cost of improvements/repairs versus the sales price so you can make an informed decision about whether to spend the time, money and effort. Of course we manage these projects all the time and can do as much or as little as you’d like.

Pre-Listing Appraisal


You've got mail! With embedded video, I can share captivating videos with my connections with ease. Videos will automatically play when an email is opened so buyers will never miss (or forget) their first interaction with your property. Not only will I see when they've started watching the video, but I'll also know when they've stopped watching — giving us additional insight on what is capturing buyers' attention.

Project Management


Repairs & Improvements - are they worth the return on investment? We will look at the options, and provide a cost analysis comparing the cost of improvements/repairs versus the sales price so you can make an informed decision about whether to spend the time, money and effort. Of course we manage these projects all the time and can do as much or as little as you’d like.

Compass Capital


Selling your home will be a "virtual walk in the park" with Compass' Virtual Neighborhood Tours. Buyers and their families can explore new neighborhoods and experience all that the community has to offer with snapshots of key attributes of the neighborhood.

Market & Neighborhood Knowledge


Pages will turn, videos will play, home features will come to life with interactive brochures that create a dynamic, immersive experience for even the most discerning of buyers.

Private Exclusives


Staging We've partnered with America's leading virtual staging firm to provide enhanced 3D staging that combines superior home staging expertise and high-end design with state-of-the-art virtual staging technology.

Professional Photography and Video


Using dynamic, agent-guided video promoted via digital, mobile, and social channels, we can showcase the key features of your property to interested clientele wherever they are.

Selling During a Pandemic


Selling your home will be a "virtual walk in the park" with Compass' Virtual Neighborhood Tours. Buyers and their families can explore new neighborhoods and experience all that the community has to offer with snapshots of key attributes of the neighborhood.

3-D Tours & Property Layout Dimensions


Pages will turn, videos will play, home features will come to life with interactive brochures that create a dynamic, immersive experience for even the most discerning of buyers.

VIP Previews


You've got mail! With embedded video, I can share captivating videos with my connections with ease. Videos will automatically play when an email is opened so buyers will never miss (or forget) their first interaction with your property. Not only will I see when they've started watching the video, but I'll also know when they've stopped watching — giving us additional insight on what is capturing buyers' attention.

"By Appointment" Home Tours a.k.a. Open Houses


Staging We've partnered with America's leading virtual staging firm to provide enhanced 3D staging that combines superior home staging expertise and high-end design with state-of-the-art virtual staging technology.

Negotiation Skills & Confidentiality


Selling your home will be a "virtual walk in the park" with Compass' Virtual Neighborhood Tours. Buyers and their families can explore new neighborhoods and experience all that the community has to offer with snapshots of key attributes of the neighborhood.

Reputation


Pages will turn, videos will play, home features will come to life with interactive brochures that create a dynamic, immersive experience for even the most discerning of buyers.

Affiliation with Compass


You've got mail! With embedded video, I can share captivating videos with my connections with ease. Videos will automatically play when an email is opened so buyers will never miss (or forget) their first interaction with your property. Not only will I see when they've started watching the video, but I'll also know when they've stopped watching — giving us additional insight on what is capturing buyers' attention.

Maintaining your Property until Closing


You've got mail! With embedded video, I can share captivating videos with my connections with ease. Videos will automatically play when an email is opened so buyers will never miss (or forget) their first interaction with your property. Not only will I see when they've started watching the video, but I'll also know when they've stopped watching — giving us additional insight on what is capturing buyers' attention.



*The tools above are based on the assumption that there is pre-existing photography and video. Should you have a listing that requires new videography or photography, please contact your sales manager to ensure you are adhering to local restrictions around COVID-19.


Contact Gipson Group ATL

Let our real estate family help yours. Whether you are an experienced investor, a first time buyer, or are selling your beloved home, we can help.
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